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Back Your Take

FightBets

Synopsis

Everyone at the fight has a take. The feed shows who actually backed theirs.

Fight night, off the rails in every direction: a camp with a fridge on a rope, a weigh-in that turns into a brawl, a bottle at the press conference, a winner clearing the cage. Under all of it, a live feed of the takes people actually put money on — a handle, a price, a payout.

Shot as long masters and cut to the beat: nothing holds the screen for more than two seconds. The product is never explained. It sits in the room the way a scoreboard does, and the last card is a bet that settled.

Format
Brand Story
Runtime
0 min 56
Ratio
16:9 · 1280 × 720
Delivered
Concept · Script · Generation · Edit · Motion · Sound · Colour
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